Buzznet Acquires Music Blog Idolator from Gawker Media

Buzznet is continuing its acquisition spree, snapping up the music blog Idolator from Nick Denton’s Gawker Media. The move follows Buzznet’s recent acquisitions of Stereogum and Qloud. Buzznet, a social network already noted for its focus on music and pop culture, appears set on using its funding for bringing in new content and users through acquisition. According to Compete, Idolator and Stereogum combine for around 300,000 visitors per month (US-only), with Buzznet claiming they are the #1 and #2 blogs in the music vertical. Certainly, Buzznet will be hoping to gain some sort of “network effect” by rolling up several similar properties into its own blog network.


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