Gawker to absorb Defamer gossip blog

Gawker Media has apparently had a change of heart regarding the sale of its Defamer gossip site and decided to fold it into the larger company. Gawker now draws more than 3m visitors a month four times the audience it had in 2007. More than three-quarters of Gawker’s readership is from outside New York. The inclusion of Defamer’s Hollywood gossip following an expansion of political coverage last year and the incorporation of Valleywag reflects Gawker’s evolution into a national gossip site.

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