Gawker announces “branded traffic” as a new way to entice advertisers

Gawker Media has introduced a new metric to compete with unique visitors and pageviews: branded traffic. And while tracking the number of people who search your brand may not be the most direct way to pitch audience numbers to advertisers, it does help prove how much leverage your brand has with a core audience. And in Gawker’s case, it’s an audience figure that’s growing faster than uniques or pageviews.

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