Archive for the ‘Private Company’ Category

Gawker announces “branded traffic” as a new way to entice advertisers

March 30, 2010

Gawker Media has introduced a new metric to compete with unique visitors and pageviews: branded traffic. And while tracking the number of people who search your brand may not be the most direct way to pitch audience numbers to advertisers, it does help prove how much leverage your brand has with a core audience. And in Gawker’s case, it’s an audience figure that’s growing faster than uniques or pageviews.


Gawker Media Buys CityFile In Its First-Ever Acquisition

February 15, 2010

Gawker Media is making its first-ever acquisition, buying NYC-focused blog CityFile. It’s the type of database we suspect Gawker will be able to get a lot of juice out of, with a lot of potential for expanding

With ad revenue up 35%, Gawker Media returns to pageview bonuses and plans “checkbook journalism”

July 9, 2009

Gawker Media publisher Nick Denton was predicting a 40% drop in U.S. advertising and paring back accordingly: He laid off 19 writers and, by selling some blogs and consolidating others, shrank his blogging empire from 13 titles to 9. Well, that dire forecast hasn’t quite come to pass — least of all at Gawker Media, where ad revenue in the first half of 2009 was up 35% from the year prior, according to Denton.

Gawker Media Traffic Sees 17% Increase In First Five Months 2009

June 17, 2009

The Gawker Media network increased by 17% during the first five months of 2009. For the first five months of ‘09 the blogs showed a combined 1.4 billion page views, compared to 1.19 billion in the last five months of ‘09 — a jump of over 200 million.

Gawker to absorb Defamer gossip blog

February 22, 2009

Gawker Media has apparently had a change of heart regarding the sale of its Defamer gossip site and decided to fold it into the larger company. Gawker now draws more than 3m visitors a month four times the audience it had in 2007. More than three-quarters of Gawker’s readership is from outside New York. The inclusion of Defamer’s Hollywood gossip following an expansion of political coverage last year and the incorporation of Valleywag reflects Gawker’s evolution into a national gossip site.

Gawker Media sells Consumerist blog

December 30, 2008

Gawker Media announced that it has sold its Consumerist blog to Consumers Union, the publisher of Consumer Reports. The blog, which is often an outlet for consumer complaints, will become a new division within the publisher. The current editorial staff is expected to remain, and there are no plans to change coverage, according to a report in The New York Times.

Gawker Media’s rolling layoffs continue

December 2, 2008

Gawker Media continues to trim its staff after a big layoff round in October, MediaBistro reported Tuesday. A few more members of the editorial staff have been let go, and a few others have been downgraded to part-time employees.

Valleywag gossip blog to fold into

November 14, 2008

Valleywag, is getting folded into Gawker Media, which owns both properties, apparently is cutting some costs and working to build into a broader gossip site. This isn’t totally unexpected, considering Gawker Media said last month that Valleywag was dismissing two associate editors, plus a reporter – or 60 percent of its staff.

Gawker Media to lay off 14 percent of editorial staff

October 3, 2008

Gawker Media will be laying off 19 of its 133 editorial staffers, according to an internal e-mail from publisher Nick Denton. The company will be additionally suspending its bonus payments to writers and editors, but will be increasing their base pay and making some strategic hires at the company’s most successful blogs.

Buzznet Acquires Music Blog Idolator from Gawker Media

April 14, 2008

Buzznet is continuing its acquisition spree, snapping up the music blog Idolator from Nick Denton’s Gawker Media. The move follows Buzznet’s recent acquisitions of Stereogum and Qloud. Buzznet, a social network already noted for its focus on music and pop culture, appears set on using its funding for bringing in new content and users through acquisition. According to Compete, Idolator and Stereogum combine for around 300,000 visitors per month (US-only), with Buzznet claiming they are the #1 and #2 blogs in the music vertical. Certainly, Buzznet will be hoping to gain some sort of “network effect” by rolling up several similar properties into its own blog network.